Who We Are

Who We Are

The House of Fragrance owns multiple chain of modern and safe stocks in most required cities of Central Asian Countries, which includes many niche and ‘hard-to-find’ brands.

We are glad to present you our company The House of Fragrance

We are one of the leading and experienced distributors of branded perfumes and cosmetics in Central Asia. Our company has been in business since 1960’s. All the products onboard are original, top quality, well branded and consumer-friendly, which was proved by our surveys, market research and consumer feedbacks. We are sure you can find the best perfect match of perfumes and cosmetics for your own community here at the family of The House of Fragrance. Our concentration is to develop and specialize our basket of the products to our customers in each country based on their own specific location, people, culture, tradition, and history.

Our Objective

What you and your customers want

Our objective is to focus on providing you with the perfumes and cosmetics your customers want and providing them to you just in time and at the absolute competitive prices. We believe the word of mouth has always been our best customer referral program and therefore, our focus is to provide the best possible service to our customers that they refer us for the rest of the world.


Our team is focused on our network success

We are committed to driving our partners’ success. We find the right distribution channels to suit every single one of our partners. The success of the prestigious brands, which we have developed over decades, speaks the truth of our strong network. We always keep our team focused on our network success, so this enable us to define the perfect distribution channel for each of our labels.


We serve the Central Asian Countries

Our customers include selected, owner-managed perfumeries, leading beauty and concept stores as well as department stores with exclusive lifestyle character. We serve the Central Asian Countries region (Uzbekistan, Tajikistan, Kyrgyzstan, Turkmenistan and Kazakhstan).


We have a team of multinational experts

We believe in our team. Our team is made up of qualified multinational professional experts who are well experienced in their fields and caused the company well reputation.